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10 reasons you need a digital marketing strategy

6. You’re not integrated (“disintegrated”). It’s all too common for digital marketing activities to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient chunk. But of course, it’s less effective. Everyone agrees that digital media…

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10 reasons you need a digital marketing strategy

5. Focus your customer intelligence initiative. A successful digital strategy starts with knowing your customers. However, with all the data available today, it’s possible to collect infinite amounts of information without clear insights. A digital strategy helps companies focus on key performance indicators (KPIs), data-collection methods, and technology systems that will provide the deepest insights…

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10 reasons you need a digital marketing strategy

4. Dedicate the right resources. Successful digital marketing takes human resources, financial capital, and technology resources. With a digital strategy, it’s possible to identify which resources you need to accomplish your goals, and then advocate for that within your company – whether you need staff time, a bigger budget, or IT. Without a clear strategy,…

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10 reasons you need a digital marketing strategy

A plethora of marketing solutions provides many opportunities to connect with customers, build your brand, and market at scale. Yet without a clear strategy, it’s easy to invest a lot of resources and money without any tangible return. A study by Smart Insights found that 47 percent of businesses are doing digital marketing without a…

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