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10 reasons you need a digital marketing strategy

5. Focus your customer intelligence initiative. A successful digital strategy starts with knowing your customers. However, with all the data available today, it’s possible to collect infinite amounts of information without clear insights. A digital strategy helps companies focus on key performance indicators (KPIs), data-collection methods, and technology systems that will provide the deepest insights…

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10 reasons you need a digital marketing strategy

4. Dedicate the right resources. Successful digital marketing takes human resources, financial capital, and technology resources. With a digital strategy, it’s possible to identify which resources you need to accomplish your goals, and then advocate for that within your company – whether you need staff time, a bigger budget, or IT. Without a clear strategy,…

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10 reasons you need a digital marketing strategy

A plethora of marketing solutions provides many opportunities to connect with customers, build your brand, and market at scale. Yet without a clear strategy, it’s easy to invest a lot of resources and money without any tangible return. A study by Smart Insights found that 47 percent of businesses are doing digital marketing without a…

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Design Trends for 2016

Microinteractions Crucial for mobile app design, microinteractions are the minor interactions between bigger interactions, often small enough that users engage them without a second thought. Tapping an alarm to turn it off, a button color change to indicate it’s been pressed, a “ding” indicating a new comment on your picture — microinteractions all add up…

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